Facebook Launches ‘Mentions,’ The Exclusive FB App For Playing The Fame Game

TechCrunch

Facebook is continuing its onslaught of new app rollouts, but this time you likely won’t be able to use what they launch; Mentions is a brand new iPhone app out today that is only available to verified parties using the social network, including “actors, athletes, musicians and other influencers,” with the end goal of getting them involved in discussions and message threads with their fanbase.

Basically, it sounds like an app that provides a distilled version of Facebook focused on high-level review of social activity, and on media sharing, updates and interaction. Come to think of it, it sounds like what Facebook would be without ads, social gaming invites and ploys, BuzzFeed quizzes and the rest of the noise that can clutter up the experience. Facebook’s goal with the app is clearly for the celebrities on its network to drive even greater engagement from the rank and file, and making…

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